Hotel Booking
Online hotel reservations are a popular method for booking hotel rooms. Travellers can book rooms on a computer by using online security to protect their privacy and financial information and by using several online travel agents to compare prices and facilities at different hotels.
Large hotel chains typically have direct connections to the airline national distribution systems (GDS) (Sabre, Galileo, Amadeus, and Worldspan). These in turn provide hotel information directly to the hundreds of thousands of travel agents that align themselves with one of these systems. Individual hotels and small hotel chains often cannot afford the expense of these direct connections and turn to other companies to provide the connections.
To improve the likelihood of filling rooms, hotels tend to use several of the above systems. The content on many hotel reservation systems is becoming increasingly similar as more hotels sign up to all the sites. Companies thus have to either rely on specially negotiated rates with the hotels and hotel chains or trust in the influence of search engine rankings to draw in customers.